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Century lives to push the boundaries of performance

Our rods are manufactured in a state of the art factory based in the UK that is equipped with the most up to date technology and machinery.

We are in our fourth decade of investment in research and design purely focused on making the finest tackle.

Century rods are used by World’s longest casters to seek out far horizons and by specialists who patrol rocks and shorelines with finesse and sensitivity.

Century Sea factory tour video. Please enable javascript to watch this video.